Peter Laurin new CEO at Piab

Peter Laurin appointed new CEO at Piab

Peter Laurin has been appointed new CEO of Piab, effective from August 15, 2022. He joins Piab from his role as Senior Vice President and Head of Business Area Managed Services at Ericsson, a position he has held since 2017. Peter joined Ericsson in 2001 and has held several managerial positions in Sweden and abroad. 

“Piab has ambitious plans for continued growth in the coming years and I look forward to welcoming Peter Laurin to lead the next phase of our journey. As a highly regarded leader with an excellent track-record of customer-centric business development, driving adoption of new technologies and developing global organizations, I know that he will bring value and strong leadership to Piab“ says Mats Rahmström, Chair of the Board of Directors at Piab.

“I am very impressed with Piab’s innovative and entrepreneurial culture and capabilities. With a strong underlying automation trend and opportunities in connectivity and digitalization, the company is well positioned for continued profitable growth. I am very excited to come on board and join the Piab team” says Peter Laurin, appointed CEO.

“I want to thank Clas Gunneberg for his valuable contributions and the progress Piab has achieved during his time as CEO, growing revenues by more than 50% since 2019. Under Clas’ leadership, the company has expanded its global footprint and product offering, introduced a divisional structure to drive strategic and operational focus and executed on several important acquisitions while also navigating through the covid crisis, I am glad that Clas has agreed to remain in his position through August in order to secure a smooth transition” says Mats Rahmström.

More information

Emmelie Thuresson, Group Communication & Learning Manager
Tel: +46-766-953638
E-mail: emmelie.thuresson@piab.com

About Piab

At Piab we evolve automation, creating sustainable solutions for a safer and more efficient workplace in an automated world. We provide gripping skills to robots, intelligent flow to materials, and lifting power to humans. We want to improve today’s world for the better. This ambition is embedded into everything we do. It is in every idea, every interaction, every product, and solution we provide. Our customers are in just every sector, including the food & beverage, automotive, packaging, logistics & warehousing, e-commerce, electronics, chemicals, and pharmaceutical industries, and general manufacturing.

With sales of c. 1.9 BSEK, more than 900 employees and 4 divisions, Piab is a global organization, serving customers in more than 100 countries from a network of subsidiaries and distributors.


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