Piab, a leading supplier of industrial vacuum technology, launches its new electronic catalogue designed for tablet devices.
In order to be more responsive to customers and business partners, Piab is taking a giant leap forward by using a new technique to communicate traditional information. As of September 2011, Piab will have available an electronic version of their vacuum automation catalogue, an e-catalogue.
This e-catalogue will be available at the Apple App Store online for free downloading to your iPad, the latest in mobile information sharing devices. There will also be a version for Android devices as well as a version for ordinary computers on www.piab.com, where anyone will be able to view a fully functional version with videos, animations, etc. or download a stand-alone PDF file. Customers have the option of building their own e-catalogue by only selecting the products they want.
Piab has placed all their product information available online in an easy to use format. The e-catalogue is effortless and actually fun to use as you can quickly locate the Piab product you want to specify.
This is the first large step Piab takes as the industry leader into this here-to-now less traditional platform of communicating information, but, not the last step. “Piab will continue to focus on using any new tool available that will help our customers be more productive and more efficient”, says Häla El Sheemy Washbrook Vice President Marketing and Communication.
Piab has provided iPads to all Piab salespeople world-wide so that they can show their full product line in a matter of minutes at any customer location. With links to a number of visuals including videos, it brings the two-dimensional paper catalogue alive.
Just as Piab has redefined markets for the latest in vacuum products, these iPads will help Piab do the same for communicating product information in a timely, current and very “cool” manner.
Established in 1951, Piab designs innovative vacuum solutions that improve the energy-efficiency, productivity, and working environments of vacuum users around the world. As a reliable partner to many of the world’s largest manufacturers, Piab develops and manufactures a complete line of vacuum pumps, vacuum accessories, vacuum conveyors and suction cups for a variety of automated material handling and factory automation processes. Piab utilizes COAX® technology, the next dimension in vacuum technology, in many of its original products and solutions. COAX® cartridges are smaller, more energy efficient and more reliable than conventional ejectors, and can be integrated directly into machinery. This allows for the design of a flexible, modular vacuum system. Piab has a worldwide organization with subsidiaries and distributors in more than 50 countries, with headquarters in Sweden.
Hala El Sheemy Washbrook, Vice President Marketing and Communications Manager
Tel: +46 (0) 8 630 25 74